Declara FW 20

Packaging, Creative Idea, Art Direction, Social Media

Declara's FW 2020 collection featured clothing that combined compelling print designs with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a "picnic on the prairie". The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.

Photography: Arsen Bolak

Makeup: Gülşah Uzun

Models: Flash Model Management