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Guilty Pleasure

Branding, Packaging

Guilty Pleasure is a clothing brand from Istanbul, Turkey.

“Guilty Pleasure has set out to be a part of a photo you keep forever, a memory that you look back on and remember with a smile. Each piece of the collection was designed with inspiration from the #GP girls who sing a #guiltypleasure song from the 2000s while no one else hears it, look in the mirror and smile at themselves, dreaming.”